http://jasonkristufek.com/2008/02/12/why-i-hate-the-word-not-the-concept-of-hyperlocal/ Content Strategy, Audience, Media, Ideas and New Business Model for News Fri, 14 May 2010 04:38:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://jasonkristufek.com/2008/02/12/why-i-hate-the-word-not-the-concept-of-hyperlocal/comment-page-1/#comment-28 Nez Tue, 12 Feb 2008 19:14:43 +0000 http://wemediaguru.com/?p=27#comment-28 Two things come to mind: 1) I agree with the argument for "local" rather than "hyperlocal." Realize that we're in a cultural shift from newspapers-as-conduits-to-the-world to news-organizations-fighting-for-relevance. The term "hyperlocal" signals to old-timey journos that they've got to shift gears and start thinking about what readers want from their local news. 2) Putting little Johnny in the newspaper takes way too much time. I sit right next to this poor copy editor who laboriously formats calendar entries, obits, etc. to go in the paper for at least 30 hours per week. There's no reason this kind of thing can't be automated. Then we free up brain cells for local reporting and good design on stuff that matters and what makes a newspaper company more credible than a community newsletter. I'll be the first to admit that our current strategy is no strategy. But I'm about to bust a blood vessel from the strain of pulling in the other direction. Two things come to mind:
1) I agree with the argument for “local” rather than “hyperlocal.” Realize that we’re in a cultural shift from newspapers-as-conduits-to-the-world to news-organizations-fighting-for-relevance.
The term “hyperlocal” signals to old-timey journos that they’ve got to shift gears and start thinking about what readers want from their local news.
2) Putting little Johnny in the newspaper takes way too much time. I sit right next to this poor copy editor who laboriously formats calendar entries, obits, etc. to go in the paper for at least 30 hours per week.
There’s no reason this kind of thing can’t be automated. Then we free up brain cells for local reporting and good design on stuff that matters and what makes a newspaper company more credible than a community newsletter.
I’ll be the first to admit that our current strategy is no strategy. But I’m about to bust a blood vessel from the strain of pulling in the other direction.

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