Solutions for media companies to better use the web
Yesterday I wrote about a couple of others in the industry questioning whether media companies are taking the web seriously and focusing on the right things and promised to not be completely negative and actually provide some potential solutions.
In the course of thinking about solutions I came across some interesting things out there on the web that I have to share.
One comes from Robin Hamman who writes about journalists turning everyday processes and turning those into content possibilities. He offers 8 ways to turn your processes into content which is a must for reporters in a digital world.
. . . I try to turn the processes and tasks I’d already do as part of my job into content.
Journalists and programme makers spend most of their time researching stories or topics. These days, much of that research is done online. The same is true of academics and anyone involved in creating creative content, whether it’s words, images, sounds or videos.
Another comes out of the recent NAA conference about online communities called The Online Community Cookbook. Now, admittedly, I have my reservations about this on a couple of levels but I may be surprised. (I know I am being negative again).
My negativity comes from two segments of the “cookbook” that have yet to be released. One is titled “How to Create Community, Step by Step” and the other is “Making Money with Online Community.” Use your own judgment but anytime the media industry tried a cookie-cutter approach I take issue with that, but that may not be the case here so I am waiting to see.
Those are just two resources on potential solutions. I’ll keep posting more but wanted to get these out there.
February 27th, 2008 at 6:43 pm
Thanks for the link to Hamman.
I’m now living my life by Hamman’s 8 ways, howardowens’ 10 things to reinvent journalism and the Readership Institute’s 12 effective blog posts.
Can I remember to do 30 things at once?