http://jasonkristufek.com/2008/03/11/be-the-mayor-of-your-beat/ Media, Innovation, Audience, Ideas and New Business Model for News Tue, 02 Mar 2010 11:23:27 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://jasonkristufek.com/2008/03/11/be-the-mayor-of-your-beat/comment-page-1/#comment-41 shawn smith Tue, 11 Mar 2008 16:24:44 +0000 http://wemediaguru.wordpress.com/?p=40#comment-41 Great pull quote from Godin. Journalists need to be journalists, but they also have to think like marketers. 20 years ago, people interested in news had limited resources, limited options for getting news. Today, I can get my news from blogs, Twitter, whereever, and I get to choose who I read for a relatively low cost. So if someone doesn't stand out, why would I read them? It's the same for journalists, if you're not the "mayor of your beat," what's stopping a local blogger from grabbing a bigger following than you have? Thanks for the mention Jason Great pull quote from Godin. Journalists need to be journalists, but they also have to think like marketers. 20 years ago, people interested in news had limited resources, limited options for getting news. Today, I can get my news from blogs, Twitter, whereever, and I get to choose who I read for a relatively low cost. So if someone doesn’t stand out, why would I read them? It’s the same for journalists, if you’re not the “mayor of your beat,” what’s stopping a local blogger from grabbing a bigger following than you have? Thanks for the mention Jason

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