So I think this is pretty cool. For the second year in a row, the company where I work is sending me and a group I am part of called the Web Best Practices Team to the Web 2.0 Expo in San Francisco April 22-25.

My buddy Tom and I originally thought it might be an OK thing to skip this year and then pickup on it again next year. That was before we saw the Expo tracks and proposed sessions. Wow. The more thinking I do on this, the more I feel the media industry is in prime position. The key question is will we act soon enough.