Comments on: The enemy of my enemy is my friend today http://jasonkristufek.com/2008/05/06/the-enemy-of-my-enemy-is-my-friend-today/ Content Strategy, Audience, Media, Ideas and New Business Model for News Sat, 14 Aug 2010 02:39:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nez http://jasonkristufek.com/2008/05/06/the-enemy-of-my-enemy-is-my-friend-today/comment-page-1/#comment-65 Nez Tue, 06 May 2008 17:33:53 +0000 http://wemediaguru.wordpress.com/?p=70#comment-65 I'm supposed to be working on other things here, but this is great stuff. So much, in fact, that my response got too long and I had to <a href="http://mediageeks.ning.com/profiles/blog/show?id=1976249%3ABlogPost%3A50799" rel="nofollow">blog </a> about it. I’m supposed to be working on other things here, but this is great stuff. So much, in fact, that my response got too long and I had to blog about it.

]]> By: kenc http://jasonkristufek.com/2008/05/06/the-enemy-of-my-enemy-is-my-friend-today/comment-page-1/#comment-64 kenc Tue, 06 May 2008 17:22:38 +0000 http://wemediaguru.wordpress.com/?p=70#comment-64 Your observations are a little flawed. Usage of print Yellow Pages was actually flat year over year, and the number of IYP look ups grew substantially over the prior year. The other point you are missing is the bulk of that great information that is becoming available on the search engines is coming from the efforts of the local Yellow Pages sales force working day-to-day in the trenches with small to mid-sized businesses, helping them establish a marketing program that works for them. So Google isn't "killing" Yellow Pages. Instead, advertisers are moving their budgets around as their business needs it depending on where their client base is. Print still works very well for millions of businesses. A bundle print/online program works better for others. Your observations are a little flawed. Usage of print Yellow Pages was actually flat year over year, and the number of IYP look ups grew substantially over the prior year.

The other point you are missing is the bulk of that great information that is becoming available on the search engines is coming from the efforts of the local Yellow Pages sales force working day-to-day in the trenches with small to mid-sized businesses, helping them establish a marketing program that works for them.

So Google isn’t “killing” Yellow Pages. Instead, advertisers are moving their budgets around as their business needs it depending on where their client base is. Print still works very well for millions of businesses. A bundle print/online program works better for others.

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