http://jasonkristufek.com/2008/05/10/the-associated-press-trying-to-remain-relevant/ Content Strategy, Audience, Media, Ideas and New Business Model for News Sat, 14 Aug 2010 02:39:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://jasonkristufek.com/2008/05/10/the-associated-press-trying-to-remain-relevant/comment-page-1/#comment-72 Nez Sat, 10 May 2008 17:38:15 +0000 http://wemediaguru.wordpress.com/?p=75#comment-72 Locally, I think the AP is barking up the wrong tree. A previous editor told me that his best front page had no AP on it at all, meaning that local stories were better than wire. Readers know this, too. They know wire from local stories. The AP should start focusing on what they do best: original reporting that no one else is doing. Politics, international, business trends. In the end, they can't compete with Google for distribution anymore. Why try? Locally, I think the AP is barking up the wrong tree. A previous editor told me that his best front page had no AP on it at all, meaning that local stories were better than wire.
Readers know this, too. They know wire from local stories.
The AP should start focusing on what they do best: original reporting that no one else is doing. Politics, international, business trends.
In the end, they can’t compete with Google for distribution anymore. Why try?

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