http://jasonkristufek.com/2009/04/27/personal-brand-vs-institutional-brand/ Product Manager, Entrepreneurship, Content Strategy, Journalism Wed, 13 Jul 2011 16:34:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://jasonkristufek.com/2009/04/27/personal-brand-vs-institutional-brand/comment-page-1/#comment-203 My top takeaways from BarCamp NewsInnovation Philly « Jason Kristufek’s We Media blog Tue, 05 May 2009 19:38:59 +0000 http://wemediaguru.com/?p=275#comment-203 [...] reason why I mention this mentality is because it plays into the moving away from the institutional brand to the person brand. Our society and industry seems to be shifting to that mentality and having the skills and mindset [...] [...] reason why I mention this mentality is because it plays into the moving away from the institutional brand to the person brand. Our society and industry seems to be shifting to that mentality and having the skills and mindset [...]

]]> http://jasonkristufek.com/2009/04/27/personal-brand-vs-institutional-brand/comment-page-1/#comment-202 Megan Taylor Mon, 27 Apr 2009 15:46:49 +0000 http://wemediaguru.com/?p=275#comment-202 I think maybe the institutional brand becomes a sort of subset of someone's personal brand. Part of a reporter's personal brand is that she worked or works for a specific company, i.e. that you work(ed) for New York Times or Washington Post is a part of your personal brand, can add credibility. I think maybe the institutional brand becomes a sort of subset of someone’s personal brand. Part of a reporter’s personal brand is that she worked or works for a specific company, i.e. that you work(ed) for New York Times or Washington Post is a part of your personal brand, can add credibility.

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