Jason Kristufek's We Media Blog

Content Strategy, Audience, Media, Ideas and New Business Model for News

Archive for September, 2009

The power of incomplete ideas

This post is going to be a bit different. I don’t have a complete thought on this topic but I know it’s a good one to explore. I need help in finishing it, so won’t you give me an opinion?
I recently came across an excerpt of a book written by Matthew E. May that introduced [...]

Divide and conquer

About two years ago I was a big proponent of integrating newsrooms. I thought it was the way to go: Multi-skilled journalists, equipped with cool tools, and a new mindset ready to tackle every platform and reach audiences where they want and how they want.
At the same time, I helped hire a mobile journalist to [...]

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