Jason Kristufek's We Media Blog

Media, Innovation, Audience, Ideas and New Business Model for News

Archive for October, 2009

Audience strategy: Take messaging to the next level

I’ve been focusing too much on the wrong thing. I’ve been stuck in the mindset that growing audience on a digital platform for a media company was limited to control over content collection and the engagement strategy behind it.
As sometimes happens, I was focusing on the wrong problem given the situation and worrying about what [...]

New possibilities, new experiences, new connections

I’ve probably watched this video (embedded below) a dozen times and each time I come away with something different. The video is of the TED talk given by Benjamin Zander, the conductor of The Boston Philharmonic Orchestra, and it offers inspiration by, among other things, asking “Who am I being.”
His passion for classical music is [...]

Reviving BarCamp NewsInnovation

A few weeks ago Sean Blanda, who among other cool things put on BarCamp NewsInnovation Philly in April, called and asked a good question, and it’s one I’ve been asking myself for several months. In fact, Ryan Sholin brought it up back in April.
That question was basically this: What’s next for the NewsInnovation crowd? (If [...]

Links worth sharing 10.09.09

Here’s a sample of what I was reading Saturday morning while having breakfast at Riley’s in Cedar Rapids.
The Goalpost problem – If you’re a manager, you must assume you have thoroughbreds working for you. Your job is to give them what they need to win their respective races, agreeing with them on the goal and [...]

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