Comments on: It’s time to change the rules http://jasonkristufek.com/2010/03/17/its-time-to-change-the-rules/ Product Manager, Entrepreneurship, Content Strategy, Journalism Wed, 13 Jul 2011 16:34:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Denise Hamlin http://jasonkristufek.com/2010/03/17/its-time-to-change-the-rules/comment-page-1/#comment-334 Denise Hamlin Sat, 03 Apr 2010 16:03:38 +0000 http://jasonkristufek.com/?p=381#comment-334 Interesting post Jason. You've given me a lot to think about. I think you're probably right that neither content or context are king and that it's a combination that's the winning strategy. Your graphic is interesting too. As important as I think a strategy is I think many people spend so much time working on the strategy that they lose valuable time before they actually get down to doing something! Just do it is probably the best slogan out there. No wonder Nike snagged it for their own! I agree with Jeff too. There's too much fluff out there. If you've got something to say, say it! Of course this is coming from a very wordy individual. I'm working on this one myself! Denise Interesting post Jason. You’ve given me a lot to think about. I think you’re probably right that neither content or context are king and that it’s a combination that’s the winning strategy. Your graphic is interesting too. As important as I think a strategy is I think many people spend so much time working on the strategy that they lose valuable time before they actually get down to doing something! Just do it is probably the best slogan out there. No wonder Nike snagged it for their own!

I agree with Jeff too. There’s too much fluff out there. If you’ve got something to say, say it! Of course this is coming from a very wordy individual. I’m working on this one myself!

Denise

]]> By: jeff wolff http://jasonkristufek.com/2010/03/17/its-time-to-change-the-rules/comment-page-1/#comment-300 jeff wolff Sat, 20 Mar 2010 16:46:36 +0000 http://jasonkristufek.com/?p=381#comment-300 Nice post jason. Regarding context, I want to add a comment about writing style. Too many times I'm reading something in print or online, it takes the author too long to get to the point. I suggest to get to the point quickly and tell me why I should care about the context. Too much fluff out there. Nice post jason. Regarding context, I want to add a comment about writing style. Too many times I’m reading something in print or online, it takes the author too long to get to the point. I suggest to get to the point quickly and tell me why I should care about the context. Too much fluff out there.

]]> By: Chuck Peters http://jasonkristufek.com/2010/03/17/its-time-to-change-the-rules/comment-page-1/#comment-298 Chuck Peters Thu, 18 Mar 2010 10:43:28 +0000 http://jasonkristufek.com/?p=381#comment-298 Jason - I agree that developing, and implementing, a content strategy is the big thing. When developing rules, it is helpful to focus on principles - more effect for each concept. For example, check out Umair Haque's recent posts on principles at http://blogs.hbr.org/haque/2010/03/twitter_sxsw_and_building_a_21.html and http://blogs.hbr.org/haque/2010/02/great_to_good.html Full court press?? Thanks, Chuck Jason –

I agree that developing, and implementing, a content strategy is the big thing.

When developing rules, it is helpful to focus on principles – more effect for each concept.

For example, check out Umair Haque’s recent posts on principles at

http://blogs.hbr.org/haque/2010/03/twitter_sxsw_and_building_a_21.html

and

http://blogs.hbr.org/haque/2010/02/great_to_good.html

Full court press??

Thanks,
Chuck

]]> By: Mike http://jasonkristufek.com/2010/03/17/its-time-to-change-the-rules/comment-page-1/#comment-297 Mike Wed, 17 Mar 2010 21:18:05 +0000 http://jasonkristufek.com/?p=381#comment-297 I would add this rule: Accumulation ≠ aggregation. Modern approaches to aggregation of content on digital properties are too often just accumulation, more akin to asking a 200-piece marching band to perform inside of a house. It's really noisy and there is no cohesion because of compartmentalization. You end up with 200 individuals tooting and drumming instead of a 200-piece band playing as one. Warning: Tech nerd climbing out on the journalist limb here! Borrowing loosely upon the definition of aggregation, media companies should realize they have been augmenting their content through aggregation for years: deciding what pieces of the content from their team of reporters and content from well-defined external sources as the AP to bring together and how. Take it a few more steps to include less traditional sources, but do so only in a very targeted, value-added-only mode. I would add this rule:
Accumulation ≠ aggregation.

Modern approaches to aggregation of content on digital properties are too often just accumulation, more akin to asking a 200-piece marching band to perform inside of a house. It’s really noisy and there is no cohesion because of compartmentalization. You end up with 200 individuals tooting and drumming instead of a 200-piece band playing as one.

Warning: Tech nerd climbing out on the journalist limb here! Borrowing loosely upon the definition of aggregation, media companies should realize they have been augmenting their content through aggregation for years: deciding what pieces of the content from their team of reporters and content from well-defined external sources as the AP to bring together and how. Take it a few more steps to include less traditional sources, but do so only in a very targeted, value-added-only mode.

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