Jason Kristufek's We Media Blog

Content Strategy, Audience, Media, Ideas and New Business Model for News

Archive for May, 2010

Information and content are not the same thing

I found this video today but it’s been around since February 2009. It’s one of the more amazing and insightful three minutes I’ve spent in recent months.
I have to credit Kristina Halvorson and Mellisa Rach via Twitter for helping me find it.
Intro from Mickey McManus
“Information is a slippery idea, all too often we confuse information [...]

An audience-first approach

I want to nudge the conversation in what I hope is in a healthy manner, and hopefully along the way spur a five minute strategy session, even though that has become a dirty word it seems.
There is a lot of talk, actions and decisions being made at the media company I work at in Iowa [...]

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