Information and content are not the same thing
I found this video today but it’s been around since February 2009. It’s one of the more amazing and insightful three minutes I’ve spent in recent months.
I have to credit Kristina Halvorson and Mellisa Rach via Twitter for helping me find it.
Intro from Mickey McManus
“Information is a slippery idea, all too often we confuse information with the form that it takes. We confuse the medium for the message. To help explain what information really is, we’ve created a short film, take a look.”
That is hot jason. About half way through all I could think of is the type of “information” google collects about us as we surf, read email and go about our business.
Like when he said “it’s my favorite mug” – all i could think of is the amount of information google collects and so many other websites throw away. They throw it away because – on its own, that information isn’t worth anything. But collectively – its invaluable.
Great find!