Online communities need software and people
I’m a firm believer that you can’t teach social behavior. You either participate and are active in that aspect of society or you’re not. Software can provide the tools and break down barriers, but it’s never enough.
I’m amazed at the number of times reporters at media companies use the same sources or cover town meeting the same way they have for years. Being a part of a highly engaged and active community is a personal choice and requires living, working and playing in different ways with new behaviors.
Every workday is going to end with an hour of learning… reading Kawasaki and Godin and Ries and Trout, talking with invited experts, meeting with members of the community about what worked and what didn’t worked. Everyone who joins the program (and survives for a year) will come out with an almost supernatural ability to take a dead, lifeless site on the internet and make it into the hottest bar in town. That’s a skill worth learning for the 21st century.
Modern community building – Joel Spolsky
Modern community building -Fred Wilson
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