Innovation is a buzzword. Easy to use. Easy to cite. But it’s difficult to understand the complexities of what it actually takes to do new things, take more risks and think more creatively.
I think in many firms innovation is the triumph of hope over experience. Innovation is fraught with risk, so few people are willing to dig deeply into what makes innovation work. Further, because everyone is so busy, it can be hard to find time to innovate, so while many are called, few actually choose to participate.