On digital product management

Product management for the web as explained brilliantly by Kristofer Layton:

“For the web, product management bridges the gap between leadership and customers on one side, and the user experience, content strategy, design, and development team on the other. Product managers develop and maintain close relationships with customers and colleagues that help them identify and plan for new product or product enhancement opportunities. Product managers express these opportunities as user stories and present them to the UX, writing, design, and development members of the team, who then identify and produce solutions to address the user stories.”

Leave a Reply

Your email address will not be published. Required fields are marked *