It was pitch day for six startup ecommerce businesses

Will Lentzen, a social media account manager for Fusionfarm, pitches an e-commerce business idea. (Photo by Kelly Homewood)

Will Lentzen, a social media account manager for Fusionfarm, pitches an e-commerce business idea. (Photo by Kelly Homewood)

Today more than 40 people on six teams that I work with at Fusionfarm, a digital marketing and creative services agency, pitched their startup ecommerce business ideas to a local panel of people involved in the Iowa City and Cedar Rapids startup community.

I’ve written about my involved in the project here and here.

You can read more about today’s pitches and view each of them on the Fusionfarm.com blog.

Roughly 12 weeks ago 40 members of the Fusionfarm staff launched a project called Ecommerce Camp. Six teams were each given $5,000 to launch, market and run a startup ecommerce business. The goal is to increase the ecommerce acumen within the agency and to increase collaboration between product, sales, technology and creative people.

The startup funds are spent however each team determines. The only caveat is that everyone involved meet weekly to share insights, lessons learned and obstacles overcome.

Today, each team pitched its idea and business model to a panel of six people actively involved in the local startup community. Each pitch was limited to five minutes, five slides, one handout and five minutes for questions from the panel.

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