This is a roundup of the best comments I heard while at SXSW Interactive so far. I attended sessions and met people related to ecommerce, mobile, digital marketing, company culture and media.
“Over and over no one spends money on basic customer research. We are guessing. And I think we our terrified of what they’ll say. Start talking to your customers. We have to find out what their real needs are.”
– Kristina Halvorson, telling marketers to “Fix your shit.”
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
– Scott Cook, co-founder of Intuit on Create Awesome: Empower Teams to Change the World
“Old habits and outdated expectations are holding us back. We shouldn’t be limited by physical shapes. It’s not our screen size that needs to expand. It’s our mind to adapt to new models. This is possible today.”
– Sung Kim, The Next Mobile Experience
“Trust behaviors, not surveys. We’ve lost a lot of money on surveys. Run an experiment fast and cheap.”
– Scott Cook
“The customer lifecycle is replacing the funnel.”
– Andrew Hanelly, Staying Ahead of the Consumption Behavior Curve
“Every company is a technology company now.”
– Steve Case, in his Q&A session titled The Rest is Rising: Entrepreneurship in America.
Gina Bianchini, on what happens when enterprise organization open up to work with startups
“I don’t think anyone in high school seems presidential.”
– Steve Case, on attending \high school with President Barack Obama. Case a senior, Obama a freshman.
“How much does a hipster weigh? An instagram.”
– Joke from random dude