This is a list of 10 things that should be included in the next wave of ecommerce, according to Ethan Song, CEO and co-founder of Frank & Oak.
I attended his session/meetup at SXSW Interactive on A New Dialogue: Your Input Is Changing E-Commerce. Even for marketplace products I work with, these all apply.
Bring customers into building the brand
Stand for something – You can’t be everything to everyone
Make everything personal – Understand every customer. Be a uniquely value driven retailer.
Be inclusive and transparent
Build and inspire communities – It’s not about the product. It’s about the story and the experience.
Understand the technology – Personalized experiences
Turn the product and the experience into one – Become a media company. Product + The Experience + Content
Build new bridges with customers – Mobile is not just a channel
Refresh your organizations – Learn from Google
Read more explanation on each of these at the Bigcommerce E-Commerce Blog.