A fresh look at ecommerce and marketplaces

This is a list of 10 things that should be included in the next wave of ecommerce, according to Ethan Song, CEO and co-founder of Frank & Oak.

I attended his session/meetup at SXSW Interactive on A New Dialogue: Your Input Is Changing E-Commerce. Even for marketplace products I work with, these all apply.

Bring customers into building the brand

Stand for something – You can’t be everything to everyone

Make everything personal – Understand every customer. Be a uniquely value driven retailer.

Be inclusive and transparent

Build and inspire communities – It’s not about the product. It’s about the story and the experience.

Understand the technology – Personalized experiences

Turn the product and the experience into one – Become a media company. Product + The Experience + Content

Build new bridges with customers – Mobile is not just a channel

Refresh your organizations – Learn from Google

Read more explanation on each of these at the Bigcommerce E-Commerce Blog.

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