Book Report – Evicted: Poverty and Profit in the American City

Evicted: Poverty and Profit in the American City by Matthew Desmond

Matt Desmond’s Evicted: Poverty and Profit in the American City is one of the best books I’ve read in a long, long time. Pick it up if you have the chance.

It tells the story of eight families and two landlords in Milwaukee and how evictions have a devastating impact on all aspects of life, especially on women and children. This under-reported problem is unique to the U.S., Desmond says, and is perpetuated by greed and a broken set of systems.

Here’s a paragraph from the Amazon synopsis:

“Even in the most desolate areas of American cities, evictions used to be rare. But today, most poor renting families are spending more than half of their income on housing, and eviction has become ordinary, especially for single mothers. In vivid, intimate prose, Desmond provides a ground-level view of one of the most urgent issues facing America today. As we see families forced into shelters, squalid apartments, or more dangerous neighborhoods, we bear witness to the human cost of America’s vast inequality—and to people’s determination and intelligence in the face of hardship.”

My Report

There are three specifics that stand out in reading this book: The author walked-the-talk to do the necessary research and fieldwork, the story is told in a human and nonjudgmental way but doesn’t hide anything and the author offers several credible solutions.

This is a heart-wrenching book and some of the stories, details and decisions people make will leave an impact. It also had me think that I’d make the same choices had I been in their shoes.

It also made me revisit just how lucky I was to have a steady home growing up.

Book Report – Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming

My passion for constant learning and staying sharp in a professional sense leads me to a business-minded book from time to time. Noah Fleming’s Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving was more of a mention than a recommendation during a phone conversation with my good friend Tom Altman.

This book also represents the first one I’ve read on a Kindle Paperwhite device. I remain a huge fan of the physical book. However, I purchased the device around Christmas as I travel often and wanted a lightweight option for my reading habits. I like it so far. I remain skeptical but willing to give it a try in certain situations.

My Review

The theme of the book is to tell marketing and business professional this: “You need to rid yourself of the new customer addiction and focus more on existing customers.”

To do this, Fleming uses what he calls the three C’s: Character (Your company), Community (Your customers) and Content (Your marketing) as foundations. He explains and provides examples of each that were simple to understand and it resonated with me.

He also makes clear that the single most valuable asset any business has is it’s customer base. I can hear many folks saying but, “People are your greatest asset.” This became crystal clear to me running a business. Yes, your people provide an advantage in the marketplace and many other things. But, the customer base is what allows all else to thrive in the growth of the business.

The biggest lesson I took away from the book is the need to constantly consider, analyze and refine the emotional impact of the customer experience. To highlight how impactful that was for me, I’m currently working on a real-world world example using this methodology. Marketers may find this a novice exercise. I understand the emotional impact during the sale process fairly well, but I have not yet intentionally applied it to the process that happens after you acquire a customer.

Other Thoughts

The book provides good information and recommendations on loyalty programs, promotions and customer intelligence that is useful for any level of marketing professional.


The book widely available at your favorite outlet or at Noah Fleming’s website. It is not, however, available at the Amarillo Public Library.

Book Report – Wide Body: The Triumph of the 747

Wide Body: The Triumph of the 747 by Clive Irving

This year I will do better to share, reflect and remember the books I read. This is mostly a selfish exercise, but I hope others may find some value.

Reading a book is a daily occurrence for me. I find it a relaxing and rewarding experience. I tend to interact with nonfiction on an array of topics and only venture in the fiction realm from time to time. You’ll notice this as I go along.

Wide-Body: The Triumph of the 747 by Clive Irving was recommended to me. I was in Portland to begin a trip around Oregon and stopped at Powell’s Books to grab a few good things to read. (It was the same day that Bruce Springsteen was doing a book signing at the store. More on that another time.)

After the book store, I walked a few blocks to have lunch at Deschutes Brewery, and sat at the bar. A retired couple sitting next to me noticed I had made a purchase at Powell’s and we started a conversation about books and jazz music. The man, a retired commercial airline pilot, was beaming about this book and was hoping to find a copy at Powell’s after loaning his copy to a friend.

His recommendation was based on the engineering process Boeing went through to develop the 747, which is fascinating in and of itself, and his obvious love of all things aviation.

I kept a note of the recommendation, added it to my Amazon wish list and ended up receiving it as a Christmas gift.

My Review

The book, published in 1993, is more wide-ranging than I anticipated. It includes the history, technology, people, processes, competition and business decisions that ultimately created an environment where the 747 became a possibility. Once the environment existed, Boeing created a market for the wide-body jet when none existed and made it happen through fascinating series of events.

The characters and their personalities also are on full display. I got a sense, without it being spelled out, that the intersection of all these skilled people and the understanding each of them had about one another just worked.

“Life at Boeing can never again be as it was for the young bloods who put the unruly swept wing into the wind tunnel and persisted until it was flyable. It was one of those confluences of people, time and place that are unrepeatable. Like Icarus, they might well have been jumping off the cliff with wax wings that would melt in the sun. Instead, they jumped off the cliff and the wings stayed hole. No one gets to jump off the cliff anymore. Those who did have a certain look about them. They are the survivors of an exclusive cult. They defied gravity, and never fell to earth.”

It was more of a business and history book then an engineering one for me, although there is plenty of that especially in terms of the swept wing. Two examples are the collaboration between two executives – Bill Allen at Boeing and Juan Trippe at Pan Am – and the decision by Boeing to build its own wind tunnel. If you read it, you’ll understand that more than anything those two things were game-changers.

Along the way, you’ll learn several backstories that make for fascinating reads themselves: Boeing’s company culture and how it guides everything, how the concept for the B-52 bomber happened in a hotel room in one weekend and an inclusion of one Boeing engineer on a trip to Germany right after the end of World War II was a major, major factor in the development of the airplane wing.


The book is available through third-party sellers on Amazon.

Four reasons to attend barcamp at EntreFEST 2015

Screen Shot 2015-05-19 at 6.50.12 PMThe sessions are scheduled. The speakers are lined up. EntreFEST 2015, Iowa’s largest gathering of entrepreneurs and innovators, is happening over the next several days in Iowa City.

But there’s one event in particular where you have the opportunity to share knowledge and passion with the world. I’m happy to be hosting a miniature barcamp event from 9 a.m. to 11:30 a.m. on Friday (RSVP here).

Barcamp events are a worldwide phenomenon, and have been in Iowa since 2008. Come present or simply take part in what will be one of EntreFEST’s most interesting, entertaining and sometimes unconventional breakout sessions. The best part – it’s crowdsourced and coordinated by YOU.

What is a barcamp? In basic terms, this is the unconference portion of the three-day event where the speaking floor is open to you. Whoever shows up helps sets the agenda. We gather in small groups and have lively and meaningful conversations.

BarCamp is an ad-hoc unconference born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from attendees.

Anyone with something to contribute or with the desire to learn is welcome and invited to join. Source

Here are my top four reasons to participate in EntreFEST’s barcamp session:

  • A relaxed and informal environment – Barcamp is a safe place to share, get feedback and exchange meaningful dialogue. Who knows, you may also make a lasting connection. Also, it’s encouraged that you move around during sessions. No one will think less of you.
  • Your time to shine – There is no better opportunity to share your passions and knowledge with the world. Maybe there’s not a topic you’re passionate about on the EntreFEST schedule. Maybe you missed the deadline to speak. Barcamp opens the speaking floor to any and all attendees for 30 minutes.
  • Meet interesting and creative people like yourself – People who participate in barcamp events come to learn, share and are driven by a quest for knowledge and learning. In other words, they’re just like you.
  • It’s free – It’s true. You don’t even have to be an EntreFEST 2015 attendee to take part in the barcamp session.

I hope to see you Friday in Iowa City.


The Evolution of BarCamp NewsInnovation

bacamp newsinnovation 2014

The sixth BarCamp NewsInnovation event just concluded in Philadelphia. I’m sitting at a local coffee shop on a gorgeous Sunday morning to reflect and one thought keeps coming back: The NewsInnovation movement has evolved into a national journalism ecosystem and incubator for experimentation.

This year 320 people – the largest crowd yet – participated. The unconference included timely and relevant discussions and connections on:

For the the first time that I can recall, I was not the only product manager at a journalism event. People – journalists – regularly acknowledged and know the vital need to understand the audience. The Business Model Canvas was mentioned at least twice. There was actually a conversation about defining the purpose of a news organization.

Those are all signs that the BarCamp NewsInnovation movement is evolving in a positive direction. When it began I was an online editor in a newsroom who didn’t know much other than publishing. Today, I’m a product manager for a media company that can create connections between people and businesses in useful and interesting ways. In the next few weeks, I will be a co-founder of a startup company diving into mobile marketing for sports teams through recreating the nostalgia of the baseball card on a mobile app. I owe a great deal of my own evolution to the people, ideas and the like mindset behind NewsInnovation.

BarCamp NewsInnovation was introduced as a way to get people doing great things in journalism together to share, collaborate and encourage others to experiment. The unconference format was intended to get away from presentations and descriptions of best practices that are showcased at most journalism conference. It was and is lead by example, workshops that invite others to participate and ‘how can I help’ conversations.

Christopher Wink and Brian James Kirk, co-founders of, and Sean Blanda, co-founder of Technically Media, have given the BarCamp NewsInnovation movement this ongoing catalyst by hosting the event each year. It will continue to evolve, and I look forward to being a part of it.

The Cedar Rapids entrepreneurial and intrapreneurial scene is accelerating


I’m not the most qualified to write about the acceleration of the startup scene scene in Cedar Rapids, let that be clear. But dabbling on the fringe while taking an intrapreneurial approach in my day job for awhile has me excited for the growth and creativity happening here.

The acceleration was on display recently with more than 100 people playing some role in Startup Weekend Cedar Rapids. It will only gain momentum with the launch of the Iowa Startup Accelerator in August and the expansion of the Vault coworking space, both of which will call the new Geonetric building home.

It was hard not to get caught up in the emotion and excitement of Startup Weekend. It’s been more than a week now to let the high fade a bit to reflect on what’s happening here and the possibilities.

Since then, I’ve had conversations on an intrapreneurial track for EntreFest 2014 and met with startup weekend team members on Major Trading Cards. I’m currently taking in all that is SXSW Interactive, including a meetup of Iowa entrepreneurs.

Three things in particular stick out from my experiences the past two weeks that apply to both entrepreneurs and intrapreneurs that speaks to the heart of the acceleration process I mentioned earlier.

Create a culture around solving a problem – Fear is a big thing to overcome in a 130-year-old media company. I see this mentality in the small team I work with everyday and it’s one of the reasons Startup Weekend was an invaluable experience for me. Solving a problem is fun and it brings people together. The question for me to help answer is how can we spread that message by example at the enterprise level.

Experiment fast and cheap – The digital world gives us access to real-time data and feedback. What more do you want? There is no more waiting six to nine months to launch something and hoping it’s perfect. Think Launch. Test. Iterate.

Celebrate success and failures – It’s that Midwest humble mentality that bites us sometimes. The more we talk about the good things (and the bad) that are happening in the startup and intrapreneurial community in Cedar Rapids and Iowa City the more it will spread and create the kind of high I came away with from Startup Weekend.

More of my thoughts on Startup Weekend Cedar Rapids

A fresh look at ecommerce and marketplaces

This is a list of 10 things that should be included in the next wave of ecommerce, according to Ethan Song, CEO and co-founder of Frank & Oak.

I attended his session/meetup at SXSW Interactive on A New Dialogue: Your Input Is Changing E-Commerce. Even for marketplace products I work with, these all apply.

Bring customers into building the brand

Stand for something – You can’t be everything to everyone

Make everything personal – Understand every customer. Be a uniquely value driven retailer.

Be inclusive and transparent

Build and inspire communities – It’s not about the product. It’s about the story and the experience.

Understand the technology – Personalized experiences

Turn the product and the experience into one – Become a media company. Product + The Experience + Content

Build new bridges with customers – Mobile is not just a channel

Refresh your organizations – Learn from Google

Read more explanation on each of these at the Bigcommerce E-Commerce Blog.

Best quotes I’ve heard at #SXSW


This is a roundup of the best comments I heard while at SXSW Interactive so far. I attended sessions and met people related to ecommerce, mobile, digital marketing, company culture and media.

“Over and over no one spends money on basic customer research. We are guessing. And I think we our terrified of what they’ll say. Start talking to your customers. We have to find out what their real needs are.”

– Kristina Halvorson, telling marketers to “Fix your shit.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

– Scott Cook, co-founder of Intuit on Create Awesome: Empower Teams to Change the World

“Old habits and outdated expectations are holding us back. We shouldn’t be limited by physical shapes. It’s not our screen size that needs to expand. It’s our mind to adapt to new models. This is possible today.”

– Sung Kim, The Next Mobile Experience

“Trust behaviors, not surveys. We’ve lost a lot of money on surveys. Run an experiment fast and cheap.”

– Scott Cook

“The customer lifecycle is replacing the funnel.”

– Andrew Hanelly, Staying Ahead of the Consumption Behavior Curve

“Every company is a technology company now.”

– Steve Case, in his Q&A session titled The Rest is Rising: Entrepreneurship in America.

“It’s magical.”

Gina Bianchini, on what happens when enterprise organization open up to work with startups

“I don’t think anyone in high school seems presidential.”

– Steve Case, on attending \high school with President Barack Obama. Case a senior, Obama a freshman.

“How much does a hipster weigh? An instagram.”

– Joke from random dude

Random musings on product development from my first SXSW Interactive experience

sxsw_jason_1I am one of the thousands of people in Austin this week for SXSW Interactive thanks to Fusionfarm sending me down to take in the expertise, networking opportunity, beer and food.

For background, my approach to SXSW is to focus on ecommerce and marketplace strategy, development and implementation. Fusionfarm is an integrated marketing agency. I work with clients who want digital marketing services, as well as focus on marketplace and ecommerce new product development.

I’ve met a number of great people so far. The real examples people use in the sessions have been inspiring. Here are a few random thoughts that have stuck out so far:


Norman Winarsky, the vice president of Ventures at SRI International – the nonprofit institute behind such things as SIRI –  gave three simple considerations that drive new product development:

  • A real market pain
  • A great team to work on the solution
  • A differentiated value proposition

An interesting fact Winarsky shared was that SIRI came about while trying to solve this problem: How do you access web services without clicking? Twenty percent of potential customers are lost with every click.

To paraphrase: “The key is to overcome the thought that it starts with a technology. First, ask yourself if you have the means to solve the problem. Are you willing to invest money and, more importantly, your heart?”

In another session, Ram Menon, who’s Responsible for TIBCO’s Social Computing Division, said if you want technology to be adopted for a product or service in this environment is must contain these three things:

  • It must be mobile
  • It must be easy to use
  • It must be beautiful


I live and work in Iowa where adoption of product and services that utilizes digital technology can be a challenge. A theme I’ve encountered a few times is that if you swing for the fences with a new technology venture it will be very difficult to succeed. Instead focus on a minimum viable product to prove the service in a limited fashion.

There are two reason for this:

  • If you have a small team trying to go after a large market opportunity it will likely suck the life out of you
  • It’s easier to find and utilize the early adopters and treat them like gold

“Find a few key people with vast networks who see great value in what you are offering. Your best customers are your best marketers.”

More on my SXSW experience will be coming soon.


It was pitch day for six startup ecommerce businesses

Will Lentzen, a social media account manager for Fusionfarm, pitches an e-commerce business idea. (Photo by Kelly Homewood)

Will Lentzen, a social media account manager for Fusionfarm, pitches an e-commerce business idea. (Photo by Kelly Homewood)

Today more than 40 people on six teams that I work with at Fusionfarm, a digital marketing and creative services agency, pitched their startup ecommerce business ideas to a local panel of people involved in the Iowa City and Cedar Rapids startup community.

I’ve written about my involved in the project here and here.

You can read more about today’s pitches and view each of them on the blog.

Roughly 12 weeks ago 40 members of the Fusionfarm staff launched a project called Ecommerce Camp. Six teams were each given $5,000 to launch, market and run a startup ecommerce business. The goal is to increase the ecommerce acumen within the agency and to increase collaboration between product, sales, technology and creative people.

The startup funds are spent however each team determines. The only caveat is that everyone involved meet weekly to share insights, lessons learned and obstacles overcome.

Today, each team pitched its idea and business model to a panel of six people actively involved in the local startup community. Each pitch was limited to five minutes, five slides, one handout and five minutes for questions from the panel.