Jason Kristufek's We Media Blog

Media, Innovation, Audience, Ideas and New Business Model for News

Archive for the ‘media’ Category

Audience strategy: Take messaging to the next level

I’ve been focusing too much on the wrong thing. I’ve been stuck in the mindset that growing audience on a digital platform for a media company was limited to control over content collection and the engagement strategy behind it.
As sometimes happens, I was focusing on the wrong problem given the situation and worrying about what [...]

Divide and conquer

About two years ago I was a big proponent of integrating newsrooms. I thought it was the way to go: Multi-skilled journalists, equipped with cool tools, and a new mindset ready to tackle every platform and reach audiences where they want and how they want.
At the same time, I helped hire a mobile journalist to [...]

Links worth sharing

Here are a few links and summaries of some of the things I’ve been reading the past couple days that are worth sharing.
Competing with the singleminded – Seth Godin: This conversation happens every single day at organizations large and small. You want to do the new thing, but of course you must do it in [...]

An opportunity to join a forward-thinking digital team

I’ve never tried this before, but I am going to use this post to promote an opportunity to join an online team at Gazette Communications in Cedar Rapids, Ia.
I realize many talented folks are not looking to join what could be considered a traditional media company. But we are not a media company that is [...]

It’s time for the full-court press

I spent the better part of a Saturday morning at a coffee shop in Cedar Rapids and found an inspirational and motivating article by Malcom Gladwell called How David Beats Goliath.
The basic wisdom behind the piece in the New Yorker is that when underdogs break away from conventional wisdom, they win.
Gladwell uses a true story [...]

Is Rob Curley joining the News Innovation crowd?

It started yesterday afternoon with a request to join his LinkedIn network, followed by a friend request on Facebook. Then came the personal email.
Rob Curley, most recently with the Las Vegas Sun, contacted me in what I’m taking is an initiative to join the News Innovation movement. He is also seeking an opinion and advice [...]

My top takeaways from BarCamp NewsInnovation Philly

So I’ve had more than week to digest and go through the data and contacts I made at BarCamp NewsInnovation Philadelphia., and wow, was there some great stuff and smart, passionate people.
For me, the point of the news innovation movement has not been about talking and creating new ideas. It’s been about action and collaboration. [...]

The ‘how’ of C3 starts with you

I’ve spent the better part of five days reading and thinking critically about Steve Buttry’s blueprint for the Complete Community Connection.
I also asked others to assume that the blueprint was the way to go and offer thoughts and ideas about how to implement it.
I went through the document myself and made notes about where I [...]

How would you implement the Complete Community Connection?

This post is aimed at the News Innovators including those I just met at BarCamp NewsInnovation Philadelphia. Yesterday, my colleague Steve Buttry published a blueprint for change in a concept called the Complete Community Connection.
I will embed the PDF below, but if 30 some pages are too much Mark Potts offers a good, condensed analysis [...]

A quick recap of BarCamp NewsInnovation Philadelphia

I’m still in the process of downloading and processing the ideas and next steps that came out of BarCamp NewsInnovation Philadelphia on Saturday, but I wanted to share some quick links that help give a sense for the kind of day it was.
I also managed to sit down with Sean Blanda, who organized the event [...]

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