Jason Kristufek's We Media Blog

Media, Innovation, Audience, Ideas and New Business Model for News

Posts Tagged ‘Mass media’

Personal brand vs. institutional brand

To kick off BarCamp NewsInnovation Philadelphia, I was invited by Anna Curran – and by invited I mean I just happened to be standing next to her – to participate in a panel discussion on branding and whether the future relies more on the invidual than the institution.
A very timely discussion since organizations are looking [...]

What is the job to be done?

Image by utpala ॐ via Flickr

We in the media industry are not asking one right question often enough at a time where it could not be more critical.
There seems to be many random, impulsive ideas about how media companies can generate revenue quickly in a time of economic decline and a where the century-old business [...]

How to make money on a digital-only community site

Let me state from the outset that I don’t know if anyone in our industry has completely figured out how to make money with a digital-only community information site, least of all me. But here are some of my thoughts, and I would love to begin a discussion that actually leads to some solid [...]

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