Jason Kristufek's We Media Blog

Content Strategy, Audience, Media, Ideas and New Business Model for News

Posts Tagged ‘Mass media’

Personal brand vs. institutional brand

To kick off BarCamp NewsInnovation Philadelphia, I was invited by Anna Curran – and by invited I mean I just happened to be standing next to her – to participate in a panel discussion on branding and whether the future relies more on the invidual than the institution.
A very timely discussion since organizations are looking [...]

What is the job to be done?

Image by utpala ॐ via Flickr

We in the media industry are not asking one right question often enough at a time where it could not be more critical.
There seems to be many random, impulsive ideas about how media companies can generate revenue quickly in a time of economic decline and a where the century-old business [...]

How to make money on a digital-only community site

Let me state from the outset that I don’t know if anyone in our industry has completely figured out how to make money with a digital-only community information site, least of all me. But here are some of my thoughts, and I would love to begin a discussion that actually leads to some solid [...]

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