Michael Maness, Gannett’s VP of innovation and design, spoke a the Mid-America Press Institute’s multimedia and design workshop in St. Louis Friday night and said the first thing media companies normally do is try to figure out how to change the culture.
Keynote Address: Mike Mannes, vice president, innovation and design, Gannett Co., Inc., will discuss strategies of innovation to help the newspaper industry to deal with disruptions caused by the Intenet–and to take advantage of resulting opportunities.
He doesn’t think changing the culture is the first priority. Maness argues that it is more about changing what people do everyday that then, itself, leads to the culture change.
As an organizations innovates, he says, you already know where you want to go, or better yet, where you need to be. Start changing people’s behavior to fit where you need to go, as an organization in the media industry, and communicate why. He’s big on transparency.
Maness also laid out six organization goals that led to the creation of Gannett’s information centers.
The new approach:
- You have to emerge from a print production mentality
- You have to evolve the watchdog legacy
- Allow consumers/readers voice and control
- Build strategic partnerships
- Put the audience first
- Build a transformational organization