Welcome to Supertweets, an experiment using Twitter to report, analyze and opine on everything surrounding Super Bowl XLII, and most importantly where you are watching the big game, who you are surrounded by and our you a New England Patriots fan or rooting for the New York Giants.

Supertweets will use the micro-blogging application of Twitter and the concept recently introduced with Politweets to showcase, in one place, how people all over the world react to the game, the half time show and the often-analyzed commercials

Twitter is a place that allows users post a 140-character message informing your friends, and the world for that matter, of what you’re up to at that very moment in time. The application can be accessed via web, email or SMS.

Simply add @supertweets to your twitter text and your update will be included. You can also follow along at Twitter.com/Supertweets

Imagine the possibilities with this. The reaction to the game will be great and could be huge. But the power, to me, is in how people react to the commercials. What if in the first-quarter Pepsi or Budweiser runs a 30-second ad and within seconds has real-time reactions from thousands of consumers? And then imagine if if the advertisers could then take that data and make decisions about what ad to run it in the third-quarter based on that real-time feedback?